IGC Coatings which was originally JR's Professional Finishing is a professional paint coating company located in San Fernando, CA. Their work ranges from military equipment and aviation accessories to automotive parts.
The company was bought out and is currently going through a major website and digital identity redesign.
https://www.igcoatings.com/
Mar. 2022 - May 2022
Pablo Cuellar
UX Researcher
UI Designer
IGC Coatings website does not offer an informative experience to attract new clients for more business.
Conducting a website audit of the current website helped in determining what is working and what needs work. Taking note of any inconsistencies and any elements we want to reuse in the redesign, is a way of visually showing the client the direction we will lean towards.
Findings
Layout
The website can use a more intriguing and engaging layout the actually makes the experience enjoyable for the user.
Header
Using a consistent hero banner across all pages can spark up the look and make the site more lively.
Images
Using consistent high resolution images can help client attraction because they're able to see the quality IGC Coatings offers.
Iconography
Incorporating iconography throughout the site will add an aesthetically pleasing visual treatment.
The current IGC Coatings site lacks much of the basic design elements. Moving forward the only content that we plan to reuse for the website redesign is the copy. We will completely revamp the current website to have a more welcoming and informative experience for the user.
Before
After
